Freehelper
Branding
Transforming talent into impact
Freehelper is a social action platform that facilitates collaboration between NGOs and individuals who donate their skills. It fosters a collaboration that not only professionalizes the organizations but also promotes the personal development of volunteers and maximizes their community impact.
Specialized volunteering, your way
Time constraints and fear of commitment often discourage people from engaging in volunteer work. 
Freehelper addresses this by allowing volunteers to make a difference on their terms, using their skills in projects tailored to mutual benefit. While NGOs create demands with specific tasks, volunteers set their availability, and both agree on their level of commitment. 
Our brand positioning and visual system complement each other to communicate the same message: by connecting talents, we move the world.

Visual system
Freehelper takes a personal approach to technical know-how by empowering social organizations and fostering individual growth. Our visual system reflects a blend of professional acuity and authentic relationships, drawing inspiration from volunteering platforms to integrate digital aesthetics with engaging elements.
Studio: Carthagos
CEO: Leonardo Vieira
Brand Designer: Jennifer Costi
Motion Designer: Maikon Miranda, Victor Balestrin
UX/UI Designer: Jonathan Cavalcanti
Copy: Natalia Lagos, Filipa Magalhães
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